9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 8 Philippine production rights owned by Alaska Milk Corporation. 7 Produced by Cereal Partners and branded as Nestlé in the U.K. 6 Produced by Cereal Partners, branded as Nestlé.
rights and specific trade dress owned by Nestlé rights elsewhere owned by Associated British Foods. rights and production owned by the Smarties Candy Company with a different product. production rights owned by The Hershey Company. and Canadian production rights controlled by Nestlé under license. Produced by Cereal Partners under the Nestlé brand elsewhere.
The commercial concludes with the message "Rowntree's Fruit Pastilles with real fruit flavour.
Ī more recent TV commercial shows a man about to chew on a Fruit Pastille when he is surrounded by medieval people who declare whether he'd chew the pastille or go out on a date with a fair maiden. 93% of the consumers involved said they'd had a positive shift in brand perception, whilst more than half were 'highly likely' to purchase post campaign. 427,240 product samples were distributed as brand ambassadors tried to engage parents with the '25% fruit juice' message. At family events, top-end grocers and service stations they invited families to join in their 'What Can You Do But Chew?' talent shows, tying in with the brand's sponsorship of Britain's Got Talent. To drive awareness of the 25% fruit juice recipe in Fruit Pastilles, Rowntree conducted a 105-day experimental marketing campaign. The 1972 television advertising campaign used the song Pistol Packin' Mama with the tag line "Pastille Pickin' Mama, pass those pastilles round". They are also available in boxes and larger round cardboard tubes.
Fruit Pastilles come in a small pack weighing 52.5 grams (1.85 oz), containing 14 pastilles, but are also available in larger bags weighing 180 grams (6.3 oz). Along the bottom of the lettering there are pictures of different types of fruit all relating to the flavours within the packet, The top bears the "Rowntree's" brand name. The paper wrapper is green in colour with "Fruit Pastilles" written along the front in large lettering. Tubes of Fruit Pastilles are wrapped in foil-backed paper (paper on the inside, foil on the outside) with a paper wrapper over the top. In September 2020, Nestlé announced their intention to make Rowntree's Fruit Pastilles suitable for vegans after many years of requests from consumers. At Rowntree's factory in Fawdon, Tyneside in 1881, Rowntree introduced Fruit Pastilles, and the product proved to be a great success, accounting for about 25 percent of the company's tonnage by 1887.